Picture day, then launch.

What happens on shoot day

Our photographer and videographer arrive with a plan already in hand — a shot list built specifically for your home. Expect roughly one to two hours. We shoot the exterior, work through the interior in a natural story order, and capture drone and video where it adds something. Your only job is to have the home ready and then stay out of the frame.

How to have it ready

• Lights on, blinds open throughout the house before we arrive.
• Counters and floors clear — the prep you did in phase one pays off here.
• Cars out of the driveway and off the front of the house for the exterior shots.
• Pets settled and out of the way, ideally off-site for the couple of hours.
• Anything you do not want photographed put away in advance — it is easier than editing around it.

From shoot to go-live

Once we have the images, we build the marketing — the listing description, the campaign, the flyers, the property page. Then we set your launch date. We go live on a Thursday, deliberately: buyer traffic online and in person peaks Thursday through Sunday, so we launch straight into the busiest window of the week.

Just before launch, we build quiet anticipation — a coming-soon push to our network and to neighbors, so that when your home goes live, there is already an audience waiting for it.